By Blair Potter

Event professionals are more optimistic about business conditions and live attendance for the year ahead, while premium-experience costs and intentional event design continue to shape planning decisions.

Guest Contributor


M P I T V

September 2026

Human-Impact-of-Events
From engagement and event design to leveraging tech tools and more, Melody Morrison shares how valuable events can be on a human level--and how industry professionals need to plan for those successes.

Q3 2026 Meetings Outlook

Event professionals are more optimistic about business conditions and live attendance for the year ahead, while premium-experience costs and intentional event design continue to shape planning decisions.


Q2 2026 Meetings Outlook

Costs are up, attendance optimism is down and "favorable" budgets still don't quite feel like relief. This landscape is forcing event professionals to focus on value and the experience while defending what makes in-person indispensable.