In a world where so much of the conversation is about what’s new/next, sometimes you can spark creativity with a bit of inspiration from the past.
"I’m always excited to see simple ideas that might be from the past that are reworked into an event activation, such as using LEGO flowers as a team-builder and a centerpiece or using outdoor firepits for smaller, more intimate breakouts instead of a happy hour. Why not a hiking happy hour or walking outside (bonus if there’s a sponsor to include weather-related clothing)?" says Terri Russell (MPI British Columbia Chapter), director, global accounts for Omni Hotels & Resorts. "People seem to think better when they are moving and less nervous as well."
We asked a cross-section of meeting pros like Russell to share their thoughts on the latest event design trends, from AI to F&B to driving attendee connections.
Russell also likes the concept of an edible centerpiece such as using a tiered stand to display bite-sized appetizers or desserts, as well as creating ‘pop-up’ experiences within an event such as a branded room with unique offerings or F&B.
"This is perfect for sponsors to fully express themselves," she says. "I think Vancouver did a great job of this during the Taylor Swift concerts!"
Courtney McGee, CMP (MPI Tennessee Chapter), president and CEO of Event Logistics Inc., agrees that creating an experience—instead of simply an event—is of paramount importance.
"Attendees are looking for something that is more immersive and personal—where they are able to ‘do’ something, make something and even take away something," she says.
One of the most exciting current event design trends is "the intentional integration of behavioral science to enhance participant engagement," according to Eduardo Chaillo, CMP, CMM, CASE, DES, CITP (MPI Mexico Chapter), CEO of Global Meetings & Tourism Specialists LLC.
"We are moving beyond passive learning to curated environments that stimulate interaction, foster psychological safety and encourage serendipitous connections," he says. "From using AI-driven personalization to designing physical spaces that promote dialogue and inclusivity, event design is shifting towards creating experiences that feel more human, immersive and deeply impactful."
‘GAME-CHANGING POTENTIAL’
Mary Anne Whittle, CMP (MPI Arizona Sunbelt Chapter), director of events for the Prosper Company, says she is fascinated by the capabilities of AI, "especially in how they enhance planners’ ability to surprise and delight our employers, clients and the experiences we curate."
"As planners, we are constantly challenged to raise the bar, creating events that leave a lasting impact," she says. "AI is becoming an invaluable tool in that pursuit, offering game-changing potential in an ever-evolving industry."
Ceré Netters CMP, DES (MPI Arizona Sunbelt Chapter), senior manager of community and events for Affirm, says that while meeting planning will always require a human touch, new AI tools are constantly emerging, replacing outdated technology and making work more efficient.
"But tools like ChatGPT and Canva are only as effective as the data we put into them—bad data in, bad data out," she says. "However, AI is already helping planners identify trends, gather more quantifiable insights, write clearer and more inclusive content and enhance presentations. It really is an exciting shift, and as these tools continue to evolve, planners will need to get comfortable and knowledgeable sooner rather than later, as AI will likely become a part of the industry standard."
The increased use of AI to offer sourcing solutions for cities with unique venues and experiences results in more streamlined planning, according to Kate Jansen, CMP (MPI Carolinas Chapter), senior national sales manager for the Raleigh (N.C.) Convention Center.
"By incorporating AI into the event design elements, more moments of surprise and delight can occur," she says. "One of our events created a new conference AI chatbot this year that uses AI-enhanced videos of their team members. Although recorded in one language, the technology changes the spoken language to each attendee’s preferred language and engages in question-and-answer conversational dialogue, similar to a ChatGPT experience but with a familiar face and voice."
Another event at the Raleigh Convention Center used Proto hologram technology to take the virtual experience to the next level by "creating a hologram chatbot and/or a hologram virtual experience with an offsite person speaking directly to the people engaging with the cameras."
"It has been amazing to see more technology create interactive learning and memorable moments for event attendees," Jansen says. "I’m looking forward to seeing more AI and VR in the future of experiential event planning."
