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MPI and American Society of Association Executives Announce Partnership


Two Top Industry Leaders to Share Resources to Elevate Value for Members

DALLAS, January 7, 2020 Meeting Professionals International (MPI) and the American Society of Association Executives (ASAE) are proud to announce a partnership in which the associations will collaborate on projects and education opportunities for their members. This collaboration will elevate the roles both organizations share as leaders in experience design, and will focus on developing and certifying expertise among association meetings professionals in tailoring events to the needs and motivations of attendees—a crucial element to all events.

MPI is the largest meeting and event industry association worldwide, and ASAE is the premier source of education, community and advocacy for association professionals around the world. As partners in the experience design space, MPI and ASAE will become the preeminent provider of experience design content, education and credentialing for the meetings industry.
“MPI is thrilled to share resources and best practices with the ASAE team. ASAE is the leader of the association industry,” said Paul Van Deventer, MPI president and CEO. “This collaboration promotes a larger context for business events industry professionals by combining resources and insights in ways that build on the value that we provide to our members while extending our reach. This partnership exemplifies these efforts.”

“As ASAE combines efforts with MPI, we will reach a broader and more diverse group of association meeting planners to leverage educational opportunities and relationships with industry partners in the experience design space,” said Susan Robertson, interim ASAE CEO. “ASAE is excited to join forces with an industry leader like MPI that has similar goals for its members.”  

Collaborative programs will provide attendees with ASAE’s essential elements of experience design education with the added benefit of working towards MPI’s certificate in experience design. These initiatives will support MPI and its association members as well as ASAE’s planner members, with joint educational experiences including:

  • MPI will collaborate on the education line-up for ASAE’s Xperience Design Project (May 19 & 20, 2020 at Gaylord National Harbor, MD).

  • ASAE will offer education for MPI association attendees at WEC (June 6-9, 2020 in Grapevine, TX).

  • MPI will provide education at ASAE’s annual conference on Experience Design in August (August 8-11, 2020 Mandalay Bay, Las Vegas, NV).

  • MPI and ASAE will collaborate on possible key programs during IMEX Association Day in September 2020.

About MPI
Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. The organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and its Plan Your Meetings audience. It has more than 70 chapters and clubs with members in more than 75 countries. "When we meet, we change the world."

About ASAE: The Center for Association Leadership
ASAE is celebrating 100 years of making society smarter, better and safer. The Centennial anniversary represents ASAE’s role as a leader and supporter of progress and innovation in the association industry.  ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at

MPI Media Contact: Mary Lester,; 214-490-3480
ASAE Media Contact: Lauren Precker, CAE,, 202-626-2735

About MPI

Mary Lester
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