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FREE Webinar from MPI Global: Event Marketing Strategies for Virtual and Hybrid Events

4 August, 2020
9:00 AM - 10:00 AM
Via Zoom
Via Webinar
MPI Orange County

Coronavirus Dialogue Series:
Event Marketing Strategies for Virtual and Hybrid Events

August 4, 2020 9:00 AM - 11:00 AM

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1 Clock Hour | Domain I: Marketing 

As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events. You will also have the ability to ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.

Learning Outcomes:

  • Understand the eight essential planning steps of event marketing
  • Learn engagement strategies for virtual and hybrid events
  • Leverage technology, data and design methods to deliver ROI and with measurement and revenue attribution





Coronavirus Dialouge Series: Pandemic Adaptation & Planning via Neuroscience for Meeting Planners 08.07.2020

August 7, 2020 11:00 AM - August 7, 2020 12:00 PM

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1 Clock Hour | Domain A: Strategic Planning 

In this engaging, interactive, and entertaining presentation, you as a meeting planner will dramatically improve your adaptation and planning for the COVID-19 coronavirus pandemic using cutting-edge neuroscience and behavioral economics-based strategies. Research shows that our gut reaction is to adapt to and plan for best-case scenarios and to focus on short-term threats, instead of taking a realistic and long-term perspective on slow-moving disasters such as the COVID-19 coronavirus pandemic. Neuroscience reveals that instead of such hopefulness, you will be better off by planning for the worst, while hoping for the best, since the best-case scenario is the end of the pandemic by 2022, but the worst-case scenarios take the pandemic into 2025 and beyond. You need to protect yourself and those you serve by shifting your meeting planning to adapt to the ongoing major disruption of the COVID-19 coronavirus pandemic. You also need to make an effective long-term plan to cope with the consequences of this pandemic going forward, as well as the post-pandemic transition. This presentation will offer you neuroscience and behavioral economics-based strategies to navigate successfully the disruptions caused by the pandemic into the post-pandemic world, ensuring that you as a meeting planner not only survive but thrive in the new abnormal.

Learning Outcomes: 

  • Learn about the neuroscience-based evidence for how meeting planners and other professionals tend to make poor choices in the face of slow-moving major disruptions like the pandemic
  • Discover techniques to evaluate and shift your work as a meeting planner to adapt to and plan effectively for the long-term impact of the pandemic
  • Develop a long-term strategic plan to navigate successfully the disruptions caused by the pandemic for your meeting planning


Coronavirus Dialogue Series: Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy 08.18.2020

August 18, 2020 11:00 AM - August 18, 2020 12:00 PM

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1 Clock Hour | Domain A: Strategic Planning 

As virtual and hybrid events become the “new abnormal” for the association community, the role and functions of meeting professionals is changing at a rapid pace. Changing more slowly is the perception of the role that planners and professionals can – and should – play as meetings and events go from in-person to virtual. Some associations have placed virtual events squarely in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. This session will highlight the reasons it is important for association planners to have a “seat at the table” in developing virtual event strategy and offer tips for how to claim your seat in your organization.

Learner Outcomes: 

  • Recognize the key players and decision makers in their organization’s approach to virtual events.
  • Identify they key strengths that planners bring to virtual event planning.
Discuss opportunities to advocate for an ongoing role in the association’s virtual event strategy.

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