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FREE Webinar from MPI Global: Pandemic Adaptation & Planning via Neuroscience for Meeting Planners

7 August, 2020
9:00 AM - 10:00 AM
Via Zoom
Via Webinar
MPI Orange County

Coronavirus Dialouge Series:
Pandemic Adaptation & Planning via
Neuroscience for Meeting Planners

August 7, 2020 9:00 AM - 10:00 AM

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1 Clock Hour | Domain A: Strategic Planning 

In this engaging, interactive, and entertaining presentation, you as a meeting planner will dramatically improve your adaptation and planning for the COVID-19 coronavirus pandemic using cutting-edge neuroscience and behavioral economics-based strategies. Research shows that our gut reaction is to adapt to and plan for best-case scenarios and to focus on short-term threats, instead of taking a realistic and long-term perspective on slow-moving disasters such as the COVID-19 coronavirus pandemic. Neuroscience reveals that instead of such hopefulness, you will be better off by planning for the worst, while hoping for the best, since the best-case scenario is the end of the pandemic by 2022, but the worst-case scenarios take the pandemic into 2025 and beyond. You need to protect yourself and those you serve by shifting your meeting planning to adapt to the ongoing major disruption of the COVID-19 coronavirus pandemic. You also need to make an effective long-term plan to cope with the consequences of this pandemic going forward, as well as the post-pandemic transition. This presentation will offer you neuroscience and behavioral economics-based strategies to navigate successfully the disruptions caused by the pandemic into the post-pandemic world, ensuring that you as a meeting planner not only survive but thrive in the new abnormal.

Learning Outcomes: 

  • Learn about the neuroscience-based evidence for how meeting planners and other professionals tend to make poor choices in the face of slow-moving major disruptions like the pandemic
  • Discover techniques to evaluate and shift your work as a meeting planner to adapt to and plan effectively for the long-term impact of the pandemic
  • Develop a long-term strategic plan to navigate successfully the disruptions caused by the pandemic for your meeting planning





Coronavirus Dialogue Series: Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy 08.18.2020

August 18, 2020 9:00 AM - August 18, 2020 10:00 AM

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1 Clock Hour | Domain A: Strategic Planning 

As virtual and hybrid events become the “new abnormal” for the association community, the role and functions of meeting professionals is changing at a rapid pace. Changing more slowly is the perception of the role that planners and professionals can – and should – play as meetings and events go from in-person to virtual. Some associations have placed virtual events squarely in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. This session will highlight the reasons it is important for association planners to have a “seat at the table” in developing virtual event strategy and offer tips for how to claim your seat in your organization.

Learner Outcomes: 

  • Recognize the key players and decision makers in their organization’s approach to virtual events.
  • Identify they key strengths that planners bring to virtual event planning.
Discuss opportunities to advocate for an ongoing role in the association’s virtual event strategy.

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