Today’s meeting planners face a working environment that is bothuniquely challenging yet full of opportunities. We have access to more technology than ever before, but at the same time, many clients see your services as mere commodities.

To succeed in the commoditized, ultra-competitive meetings industry, you must build strong relationships while figuring out exactly what clients truly value. In this presentation, international award-winning author Jeff Beals will show you how to win by uncovering value, overcoming client concerns and giving clients what they really want. When you do this, you build trusting, career-long relationships.

LEARNING OBJECTIVES:

Know the best ways to determine exactly what prospective clients value even when they don’t readily

• Identify the typical buyer’s eight key concerns during the purchasing
• processExplore how to find truths that can lie many layers below the surface.
• Name the four rungs on the trusting relationship ladder
• Discover the steps to developing trust with clients in a short period of time

This program is approved for one clock hour of continuing education credit.

Jeff Beals helps companies find better prospects, close more deals and capture greater market share.

Beals is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant.

MPI Member,
Preferred & Premier

Non-Member CMP's & CMM's

Non-Member & Essential

220 South 17th Street

Philadelphia, PA 19103