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State of the Industry

March 17, 2021
1:00 PM - 3:30 PM
Virtual Event


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Monterey County Convention and Visitors Bureau



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Due to the ongoing pandemic, unemployment, and tight budgets, it was decided to postpone our annual three-day Cascadia Educational Conference until 2022 – but not until the committee had already put together a robust program. The Cascadia Team still wants to deliver some of the timeliest sessions they’d planned by offering members an enhanced education program on March 17th.

Join us for two and a half hours of valuable information from industry leaders and robust conversations with colleagues and peers.



Brought to you by the 2021 Cascadia Educational Conference Team

Wednesday, March 17, 2021
1:00 pm – 3:30 pm
Cost:  Pay what you can…suggested registration fee $15.00

State of the Industry Update

Michael Dominguez, President & CEO, Associated Luxury Hotels International (ALHI)

Session Description: The experience of 2020 has absolutely been unexpected, uncertain, and devastating in many ways.  We now face a world, country, economy, and industry traveling a road much less traveled as we begin to restart our global commerce engine and hospitality industry.

The short-term post COVID19 environment will require our ability to work together, pivot often and learn as a community.  This session will examine the anticipated experience and industry protocols that will be in place in 2021.

Learning Objectives:

  • Update on the current situation regarding the Global state of COVID-19
  • Industry implementations of standards and protocols as our economy reopens
  • Current state of the economy and expectations for 2021
  • A review of travel experience changes and expectations

PNW Venue Managers: How We’re Moving Ahead

Chelene Potvin-BirdChelene Potvin-Bird - Moderator
Vice President of Sales and Servicing
Travel Tacoma – Mt. Rainier Tourism and Sports

Sara BlayneSara Blayne, CMP

General Manager
Lynnwood Convention Center

Sara WaltemireSara Waltemire, CMP, CVP

Director of Sales & Events
Meydenbauer Center

Olivia LofstedtOlivia Lofstedt, CMP

Senior Event Manager
Oregon Convention Center

Ali RibordyAli Ribordy
Director of Sales
Boise Centre

Session Description:

Interact with a panel of PNW convention center managers, as they share with us the steps their facilities are making to prepare for the return of in person meetings and events. Learn how each state differs in its live event parameters and how each facility is handling COVID safety precautions. Panelist will share how venues are responding to the pandemic with details highlighting venue upgrades, safety standards, food and beverage policies and physical distancing set-ups.

Learning Objectives:

  • Best practices for in-person event design as the world is recovering from the pandemic.
  • Understanding what to expect from your venue at your next in-person meeting.
  • Suggestions on what venues want planners to consider when developing their program for their next in-person event. 


Please pay what you can to attend this virtual education and networking opportunity. Suggested price is $15.00. All funds received will be used on future Cascadia Educational Conferences.

Venue Details


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