Many events focus on logistics - menus, decor, and venue. This session shows you how to move past the tactical and elevate your role to that of a true business strategist. You will learn:

• A practical framework for designing events that directly tie into your organization’s strategic objectives and deliver measurable results.
• A strategy for thinking through your program content, structuring your agenda, and leveraging networking opportunities to maximize impact.
• Concrete steps for reinforcing key messages before, during, and after the event. 
• How to implement thoughtful measurement strategies to prove the effectiveness and clear return on investment (ROI) of your work. Stop just planning gatherings and start designing outcomes.

Stacie Barrett 

Stacie Barrett is a speaker, consultant and director of corporate communications for AAA Life. She has spent two decades planning meaningful events for corporations and nonprofits, ranging from intimate, limited-budget fundraisers to 9,000-person global conferences for a large public brand. 

Pricing:  

Member/Non-Member: No charge

This Lunch and Learn has been submitted for .5 hours of continuing education credit with the EIC.