Event canvas level 1: From Event Manager to Event Designer

Do you:

• want to take the next step to in designing innovative events that matter?
• need to know what’s next?
• want to boost your career?
• want be equipped for serious C-level innovation conversations with your stakeholders?
• need a brain spa with a proven Event Design method to ensure you are at the pinnacle of your profession?

Learn how to design your next event with the #EventCanvas, facilitate your team through the process and articulate the way your event creates value strategically or just approach events in a different way. Analysing stakes, design and prototype with like minded peers using the #EventCanvas as a visual language for events.

This workshop uses the Event Simulator Facilitation Kit℠ and is for change-makers who want a hands-on approach to understanding, designing and delivering effective conferences that create real value using the Event Model Canvas.

Are you sometimes struggling how to involve and align your major stakeholders without creating total confusion? Or how to focus on the real value of the event and reduce complexity at the same time?

In this interactive workshop using the you will learn how to select your stakeholders, how to get their value crystal clear and involve them in a constructive way. Moreover, the EventCanvas will help you to more effectively co-create with the event team, based on clear structure and a common language.

This strategic event management tool helps event planners develop customer centric events that focus on creating value for all stakeholders. This approach supports a collaborative working method for more creativity and ROI. On top, the #EventCanvas effectively facilitates documenting existing congresses and events on one page and developing new event business models.

What will you learn?

1.    Introduction to Event Design by understanding the event canvas methodology and templates to visually articulate the value of an event.

2.    Sketch the canvas of a random event with your peers as a team using the Event Simulator Facilitation Kit℠

3.    Appreciate visualisation of a case study to articulate how that event creates value

4.    How to create, design and prototype events using the #EventCanvas.

What will you walk away with?
The Event Design Level 1 Workshop is an immersive full day training course delivered by Event Model Generation. Successful participants will be granted the Event Design using the #EventCanvas Level 1 Certificate of Participation along with 8 Continuing Education clock hours in domain 7: Meeting & Event Design as defined by the Convention Industry Council CIC.

What is the #EventCanvas?
The #EventCanvas helps organisations align their activities by illustrating potential trade-offs of their events. Building a thorough #EventCanvas can be achieved through a sequential, 10-step methodology in which the event team systematically analyses, describes and outlines the inputs for the components in the final canvas prototypes. The methodology employs a range of visual thinking techniques, including empathy mapping, value proposition canvassing, return on investment methodology, business model canvassing, service design canvassing and instructional design modelling.

The #EventCanvas is a visual chart. The 14 boxes describe an event’s promise and how the event will help stakeholders get their jobs done, resolve pains and create gains within an established framework of commitment and expected returns.

Focus point is the desired change of mind and behaviour and how the event will achieve that goal. The canvas also outlines the costs and expected revenues in relation to the customer journey and the instructional design of an event.