Neuromarketing
How to implement neuro- and sensory marketing into your eventstrategy? What can you do pre, during and post event to optimize the experience?
Neuromarketing is a relatively new field in which medical techniques and insights from neuroscience are applied to the field of marketing.
You could say that Neuromarketing is selling to others through the brain. Neuro from the brain and Marketing from a sales thought. Because that is an association that people often have with the word Neuromarketing.
Yet it is much more than that!
Marketers or researchers are looking for answers that help put together the right direction, policy, progonoses, process or action campaign. In this way they find the insights that help them in choosing that specific direction, policy, process or campaign. All these insights provide greater certainty to achieve the intended results in their marketing to consumers and companies
Neuromarketing techniques are much more widely applicable than you might initially think. The above has mainly been looked at from a research perspective.
From my own experience as a marketing manager, I discovered that the techniques can be applied in many more areas. Take a look at the following applications:
● Incentivize people to buy products from a particular company in such a way
● Easier team management for managers
● Stimulate bonding with employees and customers
● Creating a value proposition that is always distinctive
● Presenting an offer that touches customers
● Gain insights into your target audience to be able to take the right action
● Understand how people work and how to respond in the right way
Beeld en Geluid (in Den Haag) | Sound & Vision (in The Hague)
Zeestraat 82 | 2518 AB The Hague | denhaag.beeldengeluid.nl
By public transport
For information on public transport, visit the website 9292.nl.
The nearest stops are at Mauritskade, Javastraat / Alexanderplein.
From The Hague Central Station (Den Haag Centraal):
Public transport bike: click here for the current status of available bicycles
Bus: take line 22, 24 or 28 (from The Hague Central Station)
If you take bus 22, exit at the stop Mauritskade or Javastraat.
If you take bus 24, exit at the stop Mauritskade/ Alexanderplein.
If you take bus 28, exit at the stop Alexanderplein.
From the station The Hague Hollands Spoor:
Public transport bike: click here for the current status of available bicycles
Tram 1 stops at Mauritskade.
By car
From the A12 motorway and N44, follow Utrechtsebaan in the direction of Javastraat or Mauritskade.
Sound & Vision in The Hague borders on the ‘gateway’ to the city at Zeestraat 82.
Parking
Parking places are available at Plein 1813 (paid parking)
Or in the parking garage at Q Park Mauritskade/Zeestraat (Mauritskade 4).