FEAR[less] Stress: Speeding Toward Your Competitive Edge

The meetings and events industry is at a crossroads. From AI reshaping how we plan and execute events to evolving client expectations and economic pressures, meeting professionals face unprecedented challenges that can either paralyze progress or fuel breakthrough success.

Dr. Rebecca Heiss, stress physiologist and author of the acclaimed latest book Springboard, reveals a counterintuitive truth that's transforming how successful event professionals operate: we are never getting rid of stress. Instead, we must learn to transform it and use the energy of stress as a competitive advantage.

From navigating last-minute venue changes and managing demanding stakeholders to integrating new technologies while preserving the human element that makes events memorable, the pressures you face daily can become the catalyst for innovation and profitable growth.

Through compelling storytelling, cutting-edge science, and immediately actionable insights, Dr. Rebecca shows how to rewire your stress response to unlock peak performance during your most challenging moments.

TAKEAWAYS

• The Fear(less) Stress Formula: Learn the neurological technique that transforms event anxiety into strategic innovation, enabling you to make better decisions under pressure and identify profitable opportunities during high-stakes situations like venue crises or last-minute program changes.
• AI Anxiety into Advantage: Discover how to reframe fears about technology disruption as fuel for creating uniquely human experiences that AI cannot replicate
• Building Pressure-Powered Teams: Master science-backed methods for creating event teams where industry pressures don't burn out your staff—they energize them to deliver exceptional experiences, embrace technological advances, and drive measurable business growth even under challenging circumstance

Guests will enjoy a behind-the-scenes look at the Nashville Superspeedway, along with interactive activities, including:

• Racing simulators
• Pace car rides
• Photo opportunities
• Exciting door prizes
• Networking with top event partners