Education Programs

MPI AZ 2023 Schedule of Education Programs

Kicking off the Year / Getting in the Zone
Thursday, January 26, 2023 - 3:00 PM - 6:00 PM 
Education Program Followed by Reception/Open Networking

REGISTER NOW!

About our Speaker: Jeska Brodbeck

For the past 18 years, Jeska Brodbeck has researched and practiced the disciplines of Flow State, one of the most highly researched and sought-after brain states known to humanity.

Through her interactive keynotes, executive performance coaching and corporate workshops, she has taught countless business professionals how to step into a new world of meaning and enjoyment while also experiencing the highest levels of performance possible–naturally– by accessing this state.

Named a Featured Speaker for the Young President's Organization (YPO) and Distinguished Speaker at Florida International University, Jeska designs unique and highly curated journeys that teach her audiences through direct and impactful experiences.

She currently serves on the Enterprising Women Advisory Board and has also served on the boards of the Program in the Study of Spirituality at FIU and the very first World Happiness.

Thanks to our sponsors:

MPI AZ Fall Education Program
November 10, 2022
3:00 PM-6:00 PM
Marriott Phoenix Resort Tempe at The Buttes
2000 W. Westcourt Way
Tempe, AZ 85282

"HOW TO MARKET TO, SELL TO, AND SERVE PEOPLE NOT LIKE YOU"

presented by Kelly McDonald, CEO of Kelly McDonald Marketing

If you could grow your business simply by marketing to your existing customers and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you're not getting, but could be. Now, more than ever, it's important to reach new prospects in different ways to grow your business. You know how important it is to form a connection with your customers and prospects in order to close the sale. But how do you form a connection with someone who is completely different from you? Whether it's gender, age, lifestage, background, or even communication preferences, you need to be able to break through barriers to connect in a meaningful way, build trust and differentiate yourself from your competition.

People spend money on what they care about. Show your customers and prospects how you fit into what they need and what they value, and they'll show you the money. By recognizing people's differences and tailoring your message and marketing efforts to reflect their values, you‘ll get the business.

This session will show how marketing to people's values is the way to greater sales profits and customer loyalty. This engaging and interactive session will show you how to create a deep, values-based connection between you and your clients and prospects.

You will learn:

• Five low-cost/no cost things you can do right now to grow your business with new customers and increase customer satisfaction and retention
• The do's and don'ts of marketing to different customer segments and their values
• How to recover from a mistake that smooths things over EVERY TIME

Understanding your customers' values is how you will reach new customers' hearts, minds, and, ultimately, their wallets.

Complimentary Self-Parking and Valet Parking Available at The Buttes (gratuities appreciated).

PLEASE NOTE: This is a hybrid meeting. Guests may attend in person, virtually OR participate in the Tucson Watch Party. All options are available during the registration process.