CMP Prep Questions for May

Both refer to Domain I – Marketing

1. The first step in developing a marketing plan is to:
a. prepare information and brochures
b. establish a budget
c. determine your target audience
d. gather mailing lists of potential recipients

2. One of the ways you will be promoting your meeting to regional sales offices is through video clips from last year’s event, including testimonials from past attendees.  How many weeks prior to your event should these videos be distributed?
a. 10
b. 16
c. 24
d. 30

Answers:
1. c
2. c