Quiz Yourself – This Month’s CMP Questions

The following questions for September refer to Domain I - Marketing. 

1. Your designer has sent you the first draft of the promotional brochure for your association's annual meeting. In reviewing the copy, which of the following is the most important:

A.    emphasis on the appeal of the meeting, whether it’s location, speakers, time of year, etc.

B.    description of how attending the meeting will benefit the audience

C.    catching the eye of the recipient so they register immediately

D.    showing how unique your program is

2. Creating social media sites and selecting an event hashtag should be done how many weeks prior to the event?

A.      6
B.      10
C.      12
D.      24

Answers:

1.  B
2.  D