5 Tools to Transform Social Media from a Sinkhole to a Generator

True or False: Social media is a bottomless sinkhole where time disappears and nothing productive ever happens.

Depending on the day, the answer could be true or false. Here are five ways to manage your social media time to make it more enjoyable, productive and profitable for you and your followers.

1. Be Choosey
   
   Know who you want to talk to – and why.
   
   After friends and family, prioritize who it’s important to reach. Are you looking for clients, referrals or associations? Why do you want to connect with them? The answer should be what’s in it for them, not for you. Use LinkedIn’s advanced search tool to track down everyone you want to connect with.
   
   Tool: LinkedIn
   
   
2. Be Selective
   
   Choose one, at the most two or three, platforms to be great at.
   
   Hint: LinkedIn is a good first choice. Ask your best clients, connections, or even colleagues what platforms they hang out on. Then, listen and join in on the conversation. Keep in mind that images get shared more often than text. If you’re looking for an image-based social network, try Instagram. It’s an easy way to share images with Facebook and Twitter.
   
   Tool: Instagram.com
   
   
3. Be on time
   
   How do you know when to post social media updates so that they’ll reach the most people? How do you know what your people want to read? To get the answers, sign up for a free Buffer account. Buffer will automatically send your updates out at peak times. And, you’ll get analytics that measure interest.
   
   Tool: BufferApp.com
   
   
4. Be Consistent
   
   Do you workout? How? Do you take a regularly scheduled class, go to a gym, dance to DVDs in your living room, or walk your dog a few times a day? However you exercise, you know that moving every day is important. So is checking in on social media. Set aside a time every day to exercise your social media routine. Using a dashboard like Hootsuite, you can manage multiple accounts all at once. You can even enter and schedule updates for future delivery.
   
   Tool: Hootsuite.com
   
   
5. Be Powerful
   
   This is relative. While you may think what you know is ordinary and common, to someone else you are the exact genius they’ve been looking for. Why? You have the answers to their questions. Think of social media as a power tool that enables you to share knowledge, calibrate positioning, increase profitability, measure results, and save time.
   
   To get you started building your social media toolbox, here’s a list of low cost or no cost social media measurement tools.

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Barbara Rozgonyi presents experiential marketing and leadership programs for meeting and event professionals that focus on creativity, strategy, and results. For more information, visit BarbaraRozgonyi.com.