MPI DFW: October Chapter Experience Unlock Your Creative Thinking to Design Experiential Events

Today, event planners are looking for creative ways to innovate the traditional event experience. Treating attendees like influencers, creating a sense of FOMO, upscaling attendee wellness…it can seem all too daunting. But the secret to innovation is teaching your brain how to think outside the box! This session will explore inspiration from inventors, cross-industry innovation strategies, and event innovation stories from past to present. Join Julie Austin, award winning author and innovation speaker, in this interactive luncheon to learn how to maximize experiential events with creative thinking strategies. 

Learning Objectives

• Innovate event experiences through cross-industry inspiration
• Establish 3 key strategies to jump start your creative thinking
• Strategies for overcoming brain blocks by infusing fun into your creative thinking

 Julie Austin is an award-winning author, inventor, futurist, and innovation keynote speaker. She's an internationally known thought leader on the topic of innovation, and CEO of the consulting firm Creative Innovation Group.

Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semifinalist and are currently sold in 24 countries.

Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, Inc. magazine, Fast Company, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world.