January 15, 2026
I Want That! How to Become Irresistible in Today’s Meetings & Hospitality Industry
more information and registratiopn...
January Dynamic Duo
3:00pm – 3:30pm – Member Orientation
5:00pm – 7:00pm – MPI After 5
Presented by
I Want That! How to Become Irresistible in Today’s Meetings & Hospitality Industry
These are new times for our industry. Attendees expect more, clients expect more, and the entire meetings and hospitality ecosystem is reinventing itself in real time. Whether you’re a planner, a hotel sales professional, a supplier, or a long-time industry veteran, one truth is clear:
To thrive in this environment, you must be irresistible... not interchangeable.
Before becoming a keynote speaker, Carolyn spent 18 years as a clothing designer and on-air talent for the Home Shopping Network, where she sold over $160 million of product to people who didn’t even plan to buy anything. She learned exactly how to ignite desire, build trust fast, and turn “maybe” into “I want THAT!” in minutes.
This high-energy, practical session brings those same tools to the meetings and hospitality world. You’ll learn how to communicate value in a way that cuts through noise, makes you unforgettable, and transforms your presence, and your company’s presence, in a competitive, forever-changing marketplace.
This program also includes live access to Carolyn's proprietary Irresistibility Index, allowing every attendee to instantly see how irresistible they are and where they can level up to serve clients even better.
Learning Objectives:
- Strengthen their Fundamentals by communicating to the part of the brain where decisions are made so clients and prospects instinctively lean in and say, “I want THAT.”
Use Future-Pacing to paint a clear emotional picture buyers can immediately see themselves in.
Attune to Feedback by building trust and rapport that convert prospects into loyal fans who keep coming back.
Bring more Fun into proposals, presentations, and conversations to disarm resistance and make interactions naturally engaging.
Master authentic Follow-Up strategies that keep them top of mind long after the meeting or conversation ends.
We're thrilled to announce a game-changing registration offer for all planners at our January event! Whether you're an MPIRMC member or not, you can now attend for just $25 – and that gets you access to BOTH the educational program AND the networking reception!
We're making it easier than ever for planners across the Rocky Mountain region to connect, learn, and grow together. No complicated pricing tiers, no add-ons – just one simple price for maximum value.
| Planners | Member Suppliers | Non-Member Suppliers | Student Member | Student Non Member | ||||
| $25 | Package: $65 Education Only: $50 After 5 Only: $25 | Package: $85 Education Only: $70 After 5 Only: $30 | Package: $20 Education Only: $0 After 5 Only: $20 | Package: $25 Education Only: $30 After 5 Only: $20 |
Speaker
It’s January 2026 and the world is changing faster than ever. Expectations are higher, attention spans are shorter, and the meetings and hospitality industry is reinventing itself in real time. The people and companies who stand out now are the ones who know how to create instant desire, emotional connection and undeniable value. Carolyn Strauss has been part of the MPI Colorado community for more than 20 years, and if she looks familiar it may be because she was the MC for the MIC Conference in 2022. Before becoming a global keynote speaker, she spent 18 years selling more than 160 million dollars of her own product line live on national television at the Home Shopping Network, where she learned how to build trust fast and turn a hesitant “maybe” into an excited “I WANT THAT!” in minutes. Today, Carolyn brings those same skills to the meetings and hospitality world with her Irresistibility Blueprint, helping planners, hotel teams and suppliers become the easy, enthusiastic “yes” in a crowded and rapidly evolving marketplace. Her sessions are high-energy, practical, fun and applicable where attendees walk away with real tools they can use right away to communicate value clearly, spark emotional connection and become truly irresistible to their clients and partners. |
Carolyn Strauss, CSPSponsors
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