Is the Only Place You Can Find Your Members on an Excel Spreadsheet?

I've been a chronic association joiner for the past four years. I love getting out, meeting new people, learning about what they do for a living, taking goofy pictures, and eating dry chicken for lunch (okay, maybe not that last part). I find purpose in being part of something meaningful. I connect with fellow members to see how I can help or be helped.

I've been a name on a roster for many associations I've joined. I signed up, but then I fell into a black hole. No one reached out after I joined, and I usually forget I'm even a member until I get the renewal notice.

My name will quickly drop off that Excel spreadsheet if I don't have a purpose or could make an impact.  

Studies show that organizations offering meaningful, purpose-driven experiences make members 12 times more likely to engage. Associations are full of individuals who aren't expected to join for networking or resources—they want to feel part of something that aligns with their values and provides purpose.

I attended a Chamber meeting about three years ago and didn't know anyone. I was already planning my polite exit, glancing at my watch to see how long I could endure before getting away. But then, someone stopped me and started asking about the stories of my life. I enjoyed the conversation but wasn't even sure I wanted to join.

Here's where the difference came in: This person followed up with me by calling me. (Who even calls people anymore?) I found out he was the President of the Chamber. He shared a bit about the Chamber's mission and asked, "What educational event could we have that would benefit you?" I almost wondered if he had confused me with someone else, but he was genuinely asking me. In that one 5-minute call, he made a meaningful ask that perfectly aligned with the organization's mission.  Today, I'm proud to say I'm the President of that same Chamber.

In today's fast-evolving world, associations can no longer afford to let their members remain names on an Excel spreadsheet. Associations must prioritize offering purpose and impact to their members if they want them to become the next generation of leaders. In the next few weeks, closely examine your membership roster. Who on that list is just a name that gets renewal notices? Are you offering them purpose and impact, creating an inclusive culture, and providing professional growth and development opportunities? Eventually, you'll see results and more names appearing on active committees and Board seats. The time to convert those names into active, enthusiastic members is now—your association's future depends on it.