Exhibitor Webinar Series: Booth Design: How to Design a Beautiful Booth for Optimal Results

Description:

Booth Design: How to Design a Beautiful Booth for Optimal Results 

Designing a booth is fun but there is so much more that goes into good design. Let’s talk about some of the critical elements to consider when designing a booth for optimal ROI. Begin to implement strategic decisions and you’re on your way to success. 

 Learning Objectives:

• How to identify top items that impact budget
• Understanding the importance of booth layout and success
• How color and senses play an important role
• Understanding how the appropriate size of booth ties to goals 

 Speakers:
Jennifer Harrison, Regeneron
Jacqueline Beaulieu, HMCC, MMP, Poretta & Orr, Inc. | Exhibits & Events 

 Session Focus:
Designing a booth is both creative and strategic. This session explores how purposeful design decisions—grounded in goals, budget, and audience experience—drive engagement and ROI.

 Learning Objectives:

1. Identify the top design elements that impact budget.
2. Understand how booth layout influences success.
3. Explore how color, lighting, and sensory elements can shape perception.
4. Connect booth size and design decisions to strategic goals.

Cost: This series is FREE to MPI Georgia Members and $10 for prospective members. ALL Preferred and Premiere MPI members are eligible to receive member registration rates to MPI Georgia events.

Registration Details: Once registered, learners should be sent the link to the online tool in advance of the session. If you require assistance, please email info@mpigeorgia.org.

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