About the session:

Exhibitors collect more data than ever before, but too often it ends with lead counts. The most successful exhibit programs use data to shape strategy, measure performance, improve the attendee experience, justify budgets, and support conversations across sales, marketing, product, medical, leadership, and more. Join this interactive discussion as we explore what data matters, how to collect it, and how to transform it into insights that drive better decisions before, during, and after your events. Bring your questions, experiences, and ideas. This is an interactive discussion—not just a presentation.

Learning Takeaways:

• Identify the data that matters most before, during, and after an event.
• Learn how exhibit data can support decision-making across multiple departments—not just sales.
• Discover practical ways to measure success, demonstrate value, and improve future exhibit strategies.

Data isn't the end of the conversation. It's the beginning of better conversations.

Cost: This series is FREE.

Registration Details: Once registered, learners should be sent the link to the online tool in advance of the session. If you require assistance, please email info@mpigeorgia.org.

Thank You Annual Sponsors!

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Online via Zoom