April Dynamic Duo with PCMA

12:30pm – 2:30pm – Board Meeting
2:30pm – 3:00pm – Member Orientation
3:00pm-3:30pm – Registration
3:30pm-4:00pm – Opening Remarks
4:00pm-5:00pm – Session
5:00pm-6:00pm – Reception

In the day and age where almost everything we do is online, from personal to professional, fraud and the increased need for greater cyber security is more important now than ever before. With the rising risks, specifically to the hospitality industry, staying informed on the current trends, what to watch out for and how to protect yourself is crucial to success. Don’t miss this opportunity to ask questions, hear from expert speakers and gain valuable knowledge on how to recognize fraud and protect yourself, your business, and your clients in this digital age!

Learning Objectives:

• Understand Responsible AI: Grasp what responsible AI means and why ethical AI practices are indispensable to modern business.
• Recognize Deepfake Threats: Identify the nature of deepfakes and comprehend their potential for misuse, particularly in compromising business communications.
• Appreciate the Impact: Comprehend the broader social, economic, and reputational implications of deepfake-induced business email compromises.
• Implement Mitigation Strategies: Learn practical, actionable steps to establish robust communication verification processes and foster a culture of vigilance.
• Empower Organizational Resilience: Cultivate a proactive mindset that leverages both technology and human judgment to defend against evolving cyber threats.

Join us for a relaxed networking reception following the educational session where you'll have the opportunity to connect with fellow attendees, exchange ideas, and build valuable professional relationships. Light refreshments will be served as you engage in meaningful conversations with industry peers and session presenters.

Sponsor Table Host

 

Speakers

Rock Lambros CEO & Founder  Rock Cyber, LLC  “Kyriakos “Rock” Lambros, MBA, is a leader in AI and cybersecurity innovation, specializing in merging AI and Cybersecurity with governance to transform organizations. As CEO and founder of RockCyber, Rock applies over two decades of expertise to develop cutting-edge solutions that bolster security across sectors like energy, eCommerce, and banking. His leadership has been instrumental in enhancing operational efficiency and minimizing risks at major corporations such as MPLX, eBay, and General Dynamics through advanced security program development and strategic mergers and acquisitions. Rock holds an MBA from Arizona State University and a B.S. in Management Information Systems from the University of Nevada, Las Vegas. He is also the author of “The CISO Evolution,” a key text that integrates cybersecurity into business strategy. An active member of ISSA and OWASP, Rock’s insights enable companies to make informed decisions that navigate the complexities of modern cybersecurity and AI.

Traci Brown Keynote Speaker  Traci Brown, CSP, is a renowned Keynote Speaker and Fraud-Busting Body Language Expert who has revolutionized the way businesses approach communication, sales, and fraud prevention. With over two decades of experience, Traci has established herself as one of the top three body language experts globally, bringing specialized intelligence from law enforcement into the corporate world. A graduate of the University of Colorado Boulder with a BS in Marketing and Business, Traci has honed her skills to become a master of non-verbal communication and forensic linguistics. Her expertise extends beyond traditional face-to-face interactions, adapting to the evolving landscape of virtual communication. Traci's unique ability to detect deception in various mediums—from Zoom calls to emails and text messages—has made her an invaluable asset to organizations seeking to minimize fraud losses and maximize sales potential.

Sponsors

The Brown Palace Hotel & Spa has long been a landmark and pillar of Denver's history. 1  A meticulous restoration journey preserves its historic elegance while offering a refined arrival experience, a grand lobby with timeless charm, award-winning culinary experiences, nearly 20,000 square feet of sophisticated meeting space across 18 rooms, and 243 luxurious accommodations.