
What if the solution to hospitality's workforce challenges started in 9th grade? In four short years, we'll hit 2030—and the talent pipeline is already being rebuilt from the bottom up. This session takes you inside the proactive strategies reshaping how we attract, educate, and launch hospitality professionals. First, discover how ProStart is revolutionizing early career exposure by connecting with high schoolers years before college applications, creating a foundation of passion and skill that traditional recruiting can't match. Next, hear from a university hospitality Director of Career Services on what's actually happening when graduates enter the job market—are graduates finding opportunities, or is the market oversaturated? What do employers actually want that universities aren't teaching? Finally, a Colorado workforce analyst presents the data on 2030 projections—which hospitality sectors are expanding, where the talent gaps exist, and what emerging trends should be on your radar now. Three fifteen-minute deep-dives into how we're actively shaping the next generation of hospitality professionals. Register to see the roadmap.
LEARNING OBJECTIVES:
Identify at least three proactive recruitment strategies used by high school hospitality programs that can be adapted to attract and retain talent at the entry and mid-career professional levels.
Evaluate the current skills gap between hospitality graduates and employer expectations to improve hiring criteria, job descriptions, and onboarding processes for meeting and event professionals.
Apply 2030 workforce trend data to anticipate staffing challenges, vendor availability, and talent shortages that will impact event planning and execution over the next four years.