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Making Memories: 7 Tips for Planning an Unforgettable Destination Event in Europe

By: Nicole Simunac | Published by MPI Toronto Chapter | Aug 22, 2023

Europe's diverse landscapes, rich history, and captivating cultures makes it an ideal destination

for hosting memorable and premium events. Whether it's a productive and engaging corporate retreat, a magical wedding, or a significant milestone celebration, planning a destination event in Europe necessitates meticulous preparation and a keen eye for details. Here are seven essential tips to help you organize a spectacular event that will leave a lasting impression on you and your guests.

1. Choose the Perfect European Destination
Europe offers a plethora of stunning locations, each with its own unique charm. Consider the 
preferences and interests of your guests when selecting the destination. Think of places known 
for their beauty, accessibility, and cultural significance. Popular choices include romantic cities 
like Paris, historic towns like Florence, or scenic coastal regions such as the Adriatic Coast in 

Croatia. Ensure that the chosen location aligns with the theme and purpose of your event. 

2. Understand Local Regulations and Permits
Familiarize yourself with the local regulations and permits required for hosting events in your 
chosen European destination. Each country, and sometimes even regions within a country, may 
have specific rules regarding event permits, noise restrictions, and venue usage.  Ensure your guests know what paperwork they will need before they start their travels.
3. Partner with a Local Destination Management Company (DMC) or expert
Collaborating with a Destination Management Company is invaluable when planning an event in 
Europe. They possess insider knowledge of the region, have established connections with local 
vendors, and can suggest unique ideas to enhance your event experience. A local planner can 
also help you overcome language barriers and cultural differences, navigate legal requirements
and obtain necessary permits, ensuring a seamless execution of your vision.
4. Tailor the Experience to the Destination
Incorporate elements of the local culture and traditions into your event to create an authentic 
and immersive experience for your guests. From cuisine and decor to entertainment and favors, 
infusing local touches will add a special charm to your event. Work with local vendors and
artisans to source region-specific items that reflect the destination’s essence.
5. Plan Transportation and Accommodation
Facilitate travel and accommodation arrangements for your guests to ensure a stress-free 
experience. If everyone is not staying at one venue, provide them with a list of recommended hotels or rental properties in varying price ranges and proximity to the event venue. Consider organizing group transfers from the airport to the accommodation and event location to simplify logistics for your guests.
6. Schedule Engaging Activities
Take advantage of the destination's attractions and plan engaging activities for your guests to 
enjoy during their stay. Organize guided tours, culinary experiences, sightseeing excursions, or 
outdoor adventures to showcase the best of what the region has to offer. Balancing the event's 
schedule with leisure time will allow guests to explore and immerse themselves in the European
7. Plan for Language Differences
While English is widely spoken in many European countries, it's helpful to learn a few basic 
phrases in the local language. This effort shows respect for the host culture and can go a long 
way in establishing a positive connection with locals. Additionally, have a reliable translator available during crucial moments of the event to ensure clear communication with all vendors and attendees.
Planning a destination event in Europe can be a dream come true, creating lasting memories for 
both you and your guests. By selecting the perfect destination, understanding local regulations, 
and partnering with a local DMC, you can ensure a smooth and enchanting experience. Tailoring 
the event to reflect the destination’s culture, planning transportation and accommodations, and 
organizing engaging activities will elevate your event to new heights. Embrace the diversity and 
beauty that Europe has to offer, and your destination event is sure to be an unforgettable 

Some pics provided by Nicole

About the Author:


Nicole Simunac
Founder | Principal Planner



Nicole Simunac | Published by MPI Toronto Chapter

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