August 20, 2026 - August 20, 2026
Hotel Retlaw - Fond du Lac, WI
Registration Open!
September 24, 2026 - September 24, 2026
Creating Marketing Content for a Sold-Out Event
More Information
Chapter Education and Networking
Oktoberfest Kick-Off!
Thursday, September 24, 2026
La Crosse Center
La Crosse, WI
Creating Marketing Content for a Sold-Out Event
- Ryan Snaadt, Snaadt Media Group
#MPIWI
Join us in La Crosse September 24th for an outstanding program and the kick-off to Oktoberfest!
Our inspiring educational session, “Creating Marketing Content for a Sold-Out Event,” led by Ryan Snaadt. Ryan is the Owner of Snaadt Media Group, a Central Iowa business that helps brands connect with their audience via video, podcasts, and content marketing. Ryan and his team have worked with clients across North America, merging savvy marketing strategies with professional content to help teams reach more prospects. His podcast with 1.5M views, his 94,000+ member Facebook group and 17,000+ YouTube subscribers are a testament to his marketing influence.
The sessions will focus on a 4-Part Marketing Framework to Sell Out Your Event and Tips and Tools to Create Professional-Level Content for Your Event!
Are you interested in obtaining your CMP or are studying for the big test? Our wonderful, Naomi Tucker, CMP, is presenting the CMP 101 session from 11:00 am – 11:45am.
In MPI's continuing campaign to bring awareness and combat Human Trafficking, we will hear a short presentation from New Horizon La Crosse.
After the program and reception, we will gather to walk down to the fest grounds to partake in the longest-running community Oktoberfest celebration in the Midwest. The La Crosse Center and Explore La Crosse are offering MPI Wisconsin discounted wristbands for Oktoberfest! A $25 value for only $10 and the wristband is good all weekend! Our host hotel, Home2Suites, is also offering a discounted rate if you wish to extend your stay!
The education and networking opportunities are not to be missed. Prost!
Agenda
Thursday, September 24, 2026
La Crosse Center
| — AM — | |||
| 11:00 - 11:45 | CMP 101 - Are you interested in obtaining your CMP or are studying for the big test? Attend CMP 101 to learn more! | ||
| 11:30 | Registration | ||
| — PM — | |||
| 12:00 - 1:00 | Lunch and Networking | ||
| 1:00 - 4:00 | Announcements and Program Creating Marketing Content for a Sold-Out Event
| ||
| 4:00 - 4:45 | Reception and Raffle | ||
| 6:00 | Walk to Oktoberfest from Home2Suites (.5 mi. / 12 min. walk) Oktoberfest Grounds Map | ||
Event Pricing
| Member: | $70 ($85 after 9/18/2026) | |
| Non-Member: | $100 ($120 after 9/18/2026) | |
| Student Member: | $35 ($45 after 9/18/2026) |
Pay it Forward Rate: $0 - Available for registration to any current member that is currently "in between gigs" and without industry employment. Please contact the chapter office to request this rate.
Creating Marketing Content for a Sold-Out Event
- Ryan Snaadt, Snaadt Media Group
Ryan's program will focus event marketing with two sessions:
The 4-Part Marketing Framework to Sell Out Your Event
PARTICIPANTS WILL WALK AWAY WITH:
- Master a Repeatable 4-Phase System- Learn the exact strategic timeline (from early messaging to day-of hype) that eliminates promotional guesswork and creates a continuous stream of registrations.
- Write Copy That Converts - Discover how to identify your ideal attendee's core motivations and translate them into high-urgency, benefit-driven email and social media campaigns.
- Build your own custom "1-Sheet Event Marketing Plan," leaving the session with a ready-to-execute blueprint for your next event.
How to Create Professional-Level Content for Your Event
PARTICIPANTS WILL WALK AWAY WITH:
- Build a 365-Day Content Bank -Learn how to strategically slice and repurpose a single weekend of event recap videos and professional photos into a full year of high-impact marketing assets.
- Discover the three specific visual hooks every landing page needs to conquer attendee hesitation, drive FOMO, and boost ticket sales.
- Gain a clear framework for deciding when to use efficient DIY smartphone tactics versus when to hire a professional crew—and how to ensure external vendors deliver a massive ROI.
Ryan Snaadt (it rhymes with odd) is the Owner of Snaadt Media Group, a Central Iowa business that helps brands connect with their audience via video, podcasts, and content marketing.
Location, Map & Lodging
Home2Suites and Pearl Street Hotel
210 Jay Street
La Crosse, WI
Room Rate: $129
Home2Suites is making a limited amount of rooms available for Oktoberfest weekend at the discounted rate of $279 per night. Please reach out to Shawnna Bortz if you would like to extend your stay!
Room block Cut-Off: 09/17/2026
Booking Link
Reservations by Phone - 608.861.6666
