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Demand for face-to-face meetings and events continues to grow, pushing well past the darkest days of the pandemic and revealing the enduring need and desire for in-person gatherings, but is the overwhelmed, resurgent live event landscape choosing quantity over quality?
Overall business projections remain incredibly positive with only 5% of respondents expecting a negative near future—that’s the second-lowest “negative” result to this data point in the survey’s history. In fact, 37% of all respondents project business conditions will be more than 10% better.
Live-event attendance expectations remain near all-time highs; those indicating favorable virtual attendance expectations are the weakest we’ve seen and respondents citing “negative” virtual attendance projections remain near all-time highs.
While the percentage of respondents identifying the market landscape as “balanced” is the greatest we’ve seen, for the majority it’s still very much a seller’s market.