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Industry professionals express growing optimism for 2021, along with acceptance of virtual/hybrid technology and its permanent place in the meeting landscape.
Despite the promising projections, the majority of respondents (74 percent) believe business won’t return to pre-coronavirus levels until 2022 or later.
Overall business condition projections took a great, positive leap up from last quarter’s dire outlook. Looking at these results in a silo could give the impression that the industry is almost back to normal—it’s not, but this is promising.
The pandemic is giving rise to concerns we saw during the initial rise of virtual event technology as 63% of respondents are currently worried that the proliferation of virtual/hybrid will permanently affect the desire or support for face-to-face gatherings in the future.