Marketing & Communications Committee
The Marketing & Communications (Mar/Comm) committee is responsible for developing and executing a marketing strategy that is used to promote MPI’s mission and objectives, communicate effectively to our chapter members, as well as to encourage industry peers to become a part of this great group.
Vice President of Marketing & Communications (MarCom)
The Vice President’s responsibilities are to provide oversight and leadership to the Marketing & Communication’s Committee Chairs including Newsletter, Web and Social Media. The Vice President will also oversee the marketing & communications strategy and execution, develop a marketing plan and create outreach and publicity for MPI; all the while ensuring compliance with MPI standards.
Director of Marketing & Communications (MarCom)
The chief responsibilities of the Director are to successfully manage and lead the Marketing & Communications Committee, in addition to supporting the Vice President of Marketing Communications.
Newsletter Chair (1-2 hours a month)
MN Matters: Responsible for spearheading content for the monthly Chapter Newsletter.
• Gather information from MPI members to place in newsletter before predetermined deadlines
• Work with OOP to receive President letter and or video
• Send proof to VP and Director for approval before submission
MPI Minute: Responsible for spearheading content for the monthly MPI Minute that features top three upcoming pieces to know
• Cultivate information from website for top three need to knows, upcoming events, In Case You Missed It showcase, and Misc third category
• Send proof to VP and Director for approval before submission
External Marketing
Press Release Writer (1 – 2 hours a month):
• Submit pre-MPI event information to notable sites and publications
• Submit post-MPI event information to notable sites and publications
Advertising Coordinator (1 – 2 hours a month):
• Assist with the marketing and creation of external marketing advertisements
• Research and propose unique site and events to participate with
Social Media
Social Media Chair (1 hour per week): Social Events Engagement Chair will ensure that MPI MN Social Media pages are sharing live event information with followers by posting the following for each event:
• Event follow up
• On-site event action
• Event teasers
Special Event Marketing Liaison
Chairs (2): Work closely with the committees for the following events; Summer Social, Holiday Celebration, WeConnect, Year End and EMPIs.
• Create a general marketing plan for these events
• Join in on monthly/ weekly calls with team to keep up with event happenings
• Overall goal is to help drive higher amounts of registrations to our events
