Utilize The Power
AI In Your Events



Target Audience

This certificate program is ideal for the following professionals.

  • Meeting and Event Planners
  • Event Managers and Coordinators
  • Marketing and Communication Professionals
  • Hospitality and Venue Managers
  • Anyone interested in leveraging AI for event design

Program Overview

In today's rapidly evolving events and meetings industry, meeting professionals must adapt to emerging technologies to create impactful and memorable experiences. Artificial Intelligence (AI) is at the forefront of this transformation, offering innovative solutions to enhance event planning, execution and attendee engagement. This hands-on certificate program is designed to equip meeting professionals with the knowledge and practical skills needed to harness AI's potential for designing meaningful and immersive experiences.

Program Objectives:

By the end of this certificate program, participants will be able to:

  • Describe the fundamental concepts of Artificial Intelligence.
  • Identify opportunities to incorporate AI in event design.
  • Utilize AI tools and technologies to enhance event planning and execution.
  • Develop strategies for personalized attendee experiences using AI.
  • Analyze data-driven insights to improve event outcomes.
  • Apply AI to a real-world case study in event design.


All courses 9 am - 1 pm  central

Enroll for 2024 courses now.

July 18, 2024

Course is Full

August 8, 2024


October 24, 2024


December 6, 2024


MPI Member 



This module serves as the foundation for the program. Participants will gain an understanding of key AI concepts and terminology relevant to the events industry. They will explore various applications of AI in event planning, execution, and attendee engagement. Additionally, ethical considerations surrounding AI use in events will be discussed to ensure responsible and transparent practices.

In this module, participants delve into practical applications of AI for event professionals. They will explore the use of chatbots and virtual assistants for attendee support, predictive analytics to optimize event logistics, and AI-powered event management software for seamless planning. Hands-on activities will enable participants to set up and experiment with AI tools, gaining practical experience with these technologies.

Personalization and attendee engagement are crucial aspects of successful events. This module focuses on leveraging AI to create tailored event experiences. Participants will learn how to design personalized marketing campaigns, enhance attendee experiences through AI-driven solutions, and monitor engagement in real-time. Practical exercises will enable participants to create personalized event experiences using AI tools.

Data is a valuable resource in event planning and evaluation. In this module, participants will explore data collection and integration methods, harness AI-driven insights to make informed decisions, and measure event success using AI-powered analytics. Participants will actively analyze event data using AI tools to improve event outcomes and make data-driven decisions.


This interactive module presents a real-world event scenario. Participants will work in groups to apply the AI concepts they've learned throughout the program to the case study. They will develop strategies, solutions, and recommendations for enhancing the event using AI technologies. The session concludes with group presentations of their case study solutions, facilitating peer learning and feedback.


The program concludes with a final presentation session. Participants will present their case study solutions to the group, showcasing their practical application of AI in event design. This session also includes a Q&A and discussion to further clarify concepts. 


Meet Alexa Berube:

Alexa, is one of the co-founders of Reposite an AI powered marketplace connecting group meeting & event planners and suppliers, with built-in productivity tools to streamline workflows and maximize efficiency. Alexa continues to lead Reposite to new heights and provide value to our members by educating and sharing her wealth of knowledge of the meeting and events industry. Her expertise in scaling sales organizations, building cutting edge technology and fostering partnerships between planners and suppliers has helped modernize the industry bringing thousands of businesses around the world online to Reposite. The Forbes 30 under 30 powerhouse is passionate about building a community of members that are equipped with Reposite’s cutting-edge tools and resources to grow their business.

Meet Paul Klopfer:

Paul, is the current VP of Sales for Reposite an AI powered marketplace connecting group meeting & event planners and suppliers. Throughout his career he’s been an influential sales leader at multiple fast growing tech startups out of NYC from Main Street Hub, acquired by GoDaddy to Vettery/Hired, acquired by Adecco. He’s shaped the careers of hundreds of sales people over the past 10 years. Paul is a subject matter expert in scaling B2B revenue of AI driven marketplaces.

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