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Find your next great business idea that can help you change your world.

Learn about the benefits in joining the MPI community and our upcoming European Meetings and Events Conference (EMEC20) that will truly push your boundaries.

Join us at stand K94.

EDUCATION: K94 MPI STAND

TUESDAY

10:30-11:00 
Meetings Outlook: A Deep Dive into the Latest Industry Business Trends
Speaker: Jessie States

Meeting professionals are so over-taxed in the present, they may not have the time to look ahead. Preview the future of business, attendance, budgets and more based on MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional.

Learner Outcomes:
Review the forecast for events in the coming year, including budget, attendance and business conditions.
Deep dive into trends that matter and discuss next steps with your peers.
Learn how these trends affect you and the future of your meetings.


11:30-12:30 
#EventCanvas: Your Map to Extraordinary Meetings
Speaker: Vincent Roux

Discover how an event model canvas can transform your meeting planning cycle and create enhanced participant experiences that deliver on your business goals, from the practitioners who use it daily.

Learner Outcomes: 
Discover how Certified Event Designers use an #EventCanvas to collaboratively design innovative events.
Learn how this visual methodology aligned their stakeholders and got them on the same page (literally).
Find out how they became a Certified Event Designer and what the Event Design Certificate programme entails.


12:30-13:00 
Event Marketing Next Practices and Hot Trends
Speaker: Drew Holmgreen

Learn best practices from the world’s top event marketing experts that will prepare you to design and implement measurable outcomes for your organisation’s meetings and events during this session, designed with content from MPI’s Event Marketing Certificate and sponsored by Cvent.

Learner Outcomes: 
Understand how to speak to the business case for modern event marketing
Become a practitioner of outcomes-based event strategy design
Learn to use multi-channel promotional strategies, tactics and tools


13:30-14:00 
Future Ready Skills for #Eventprofs
Speaker: Jessie States

PwC estimates that, in 15 years, 38% of all jobs will be lost to automation. Likely to go first will be those that rely on set procedures, routine and repetitive tasks. In order for meeting professionals to survive the Tech Revolution, we must redefine our roles as business drivers and strategists who contribute to bottom lines by delivering return on investment, experience or objective. 

Learner Outcomes:
Discover the skills you will need to be future-ready.
Learn how to technology may change the workplace of the future.
Imagine what your job will look like in 20 years.


14:30-15:00
The Why Variable: Understanding the Strategic Purpose of Your Events
Speaker: Jessie States

Your meetings are invaluable to the success of your organisation, but your executives’ goals and objectives are elusive. Ask the right questions and set the right metrics to measure the effectiveness of your events during this session, designed with content from MPI’s Meeting & Event Strategist certificate programme.

Learner Outcomes:
Discover the questions to ask your meeting owners to truly understand their business goals (and ensure your success)
Learn how to set SMART objectives for your events

See what measurements you can use to better understand the true reach of your events


15:30-16:00
Five keys to cultivating strong partner relationships
Speaker: Jessie States

Best-case scenario: Partner relationships help both parties shine and do their work better, but as with any relationship, challenges crop up, misunderstandings happen and surprises leave event teams scrambling. Discover five key things that create, curate and cultivate strong partner relationships, based on a whitepaper collaboration between MPI and FedEx Office.

Learner Outcomes:
Discover why partner relationships can make or break your event.
Learn five critical ways you can cultivate strong partner relationships.
Understand new ways you can rely on partners to help you design successful experiences.

 

WEDNESDAY

10:00-10:30 
Brain Busters: Best Practices for a Sticky Learning Experience
Speaker: Jessie States

We do not learn from experience, we learn from reflecting on experience, according to renowned educator, John Dewey. Discover why reflection is critical, and how you can begin to provide thoughtful moments and social learning to your educational events.

Learner Outcomes:
Analyse different methods for infusing reflective moments during your education events.
Practice reflective exercises with your peers and determine how they could be used within the context of your education sessions.
Apply best practices for reflection that will enable you to improve your meetings today.


10:30-11:00 
Event Marketing Next Practices and Hot Trends
Speaker: Drew Holmgreen

Learn best practices from the world’s top event marketing experts that will prepare you to design and implement measurable outcomes for your organisation’s meetings and events during this session, designed with content from MPI’s Event Marketing Certificate and sponsored by Cvent.

Learner Outcomes:
Understand how to speak to the business case for modern event marketing
Become a practitioner of outcomes-based event strategy design
Learn to use multi-channel promotional strategies, tactics and tools



11:30-12:00 
#EventCanvas: Your Map to Extraordinary Meetings
Speaker: Vincent Roux

Discover how an event model canvas can transform your meeting planning cycle and create enhanced participant experiences that deliver on your business goals, from the practitioners who use it daily.

Learner Outcomes: 
Discover how Certified Event Designers use an #EventCanvas to collaboratively design innovative events.
Learn how this visual methodology aligned their stakeholders and got them on the same page (literally).
Find out how they became a Certified Event Designer and what the Event Design Certificate programme entails.


12:30-13:00 
Leadership Skills for MICE Women
Speaker: Jessie States

Share and problem-solve with your peers as we ponder what skills help women ascend to executive leadership roles in the meeting and event industry. During this one-hour session developed from MPI’s Women in Leadership certificate course, we’ll examine the key roles women play in the hospitality and meeting industries and how to overcome career obstacles to executive-level positions.

Learner Outcomes:
Discover some of the skills you’ll need to attain high-level roles at industry organisations.
Understand the key role women play in the hospitality and meeting industries.
Problem-solve the challenges you may be facing in advancing your career.


13:30-14:00
Exploring Unique Learning Formats
Speaker: Jessie States

Have you heard of a Fishbowl? What about a Spectrogram? Open Space? There are many innovative educational formats in the event and conference space that we can employ to help our attendees engage, learn from each other and meet subject matter experts. But what are they? And how can they be deployed at meetings and events in ways that our participants can feel comfortable stepping outside their comfort zones? Let’s discuss some of the event industry’s tried-and-true and recently introduced session formats, and determine how they can be used at your meetings and events.

Learner Outcomes:
Understand why engagement is important to the overall meeting and event experience.
Discover new learning and session design 
formats that can transform your meetings into engaging experiences.
Discuss the opportunities and challenges these types of sessions might create.



14:30-15:00
Event Safety: Leverage the Village
Speaker: Jessie States

The world is uncertain, but when a crisis happens at your next event, you don’t need to be. Discover best and next practices for preparing your team for security or safety risks—be they natural or not--and how you can utilise your partners, stakeholders and destination to help you.  Discover best practices for working with your destination, based on outcomes of a white paper from MPI and Visit Anaheim.

Learner Outcomes:
Review preparatory and onsite safety and security best practices.
Understand different ways you can help your attendees stay safe
Learn how to leverage your support village to respond when the unexpected happens.


15:30-16:00
Extraordinarily Inclusive: Events that Embrace Everyone
Speaker: Jessie States

From age, race and gender to religion, language and experience, our meetings welcome a strikingly diverse audience of individuals from increasingly diverse backgrounds. How can we as meeting professionals create events that offer welcoming experiences to all of our participants? Discuss the different ways people differ from each other, discover next practices in welcoming diverse audiences and creating inclusive experiences and brainstorm ways we can be more hospitable to the individuals we host.  
 
Learner Outcomes:
Review all of the ways our audience members can differ from one another.
Learn creative ways meeting professionals are finding to be more inclusive.
Leave with methods you can use tomorrow to make your meetings more welcoming.

THURSDAY

10:30-11:00 
Meetings Outlook: A Deep Dive into the Latest Industry Business Trends
Speaker: Jessie States

Meeting professionals are so over-taxed in the present, they may not have the time to look ahead. Preview the future of business, attendance, budgets and more based on MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional.

Learner Outcomes: 
Review the forecast for events in the coming year, including budget, attendance and business conditions.
Deep dive into trends that matter and discuss next steps with your


11:30-12:00 
Technology: Fad or New Normal
Speaker: Jessie States

Meeting professionals see many challenges as they look to the future of events, and one of the biggest is how to make better technology decisions in the face of so much choice. Discover a framework to refer to when considering and investing in technology. From virtual reality and telepresence to RFID and near-field communication make sure you making the best technology decisions based on a system that prepares you for the future and the technologic changes that come with it.
 
Learner Outcomes: 
Discover the advantages and disadvantages of leasing and buying.
Learn how to manage technological risks by asking the right questions and finding the best options.
Find out how to move forward with confidence 
when investing in technology.


12:30-13:00 
The Why Variable: Understanding the Strategic Purpose of Your Events
Speaker: Jessie States

Your meetings are invaluable to the success of your organisation, but your executives’ goals and objectives are elusive. Ask the right questions and set the right metrics to measure the effectiveness of your events during this session, designed with content from MPI’s Meeting & Event Strategist certificate programme.

Learner Outcomes: 
Discover the questions to ask your meeting owners to truly understand their business goals (and ensure your success).
Learn how to set SMART objectives for your events.
See what measurements you can use to better understand the true reach of your events.



13:30-14:00 
Exploring Unique Learning Formats
Speaker: Jessie States

Have you heard of a Fishbowl? What about a Spectrogram? Open Space? There are many innovative educational formats in the event and conference space that we can employ to help our attendees engage, learn from each other and meet subject matter experts. But what are they? And how can they be deployed at meetings and events in ways that our participants can feel comfortable stepping outside their comfort zones? Let’s discuss some of the event industry’s tried-and-true and recently introduced session formats, and determine how they can be used at your meetings and events.

Learner Outcomes: 
Understand why engagement is important to the overall meeting and event experience.
Discover new learning and session design 
formats that can transform your meetings into engaging experiences.
Discuss the opportunities and challenges these types of sessions might create.


14:30-15:00
Future Ready Skills for #Eventprofs
Speaker: Jessie States

PwC estimates that, in 15 years, 38% of all jobs will be lost to automation. Likely to go first will be those that rely on set procedures, routine and repetitive tasks. In order for meeting professionals to survive the Tech Revolution, we must redefine our roles as business drivers and strategists who contribute to bottom lines by delivering return on investment, experience or objective.
 
Learner Outcomes:
Discover the skills you will need to be future-ready.
Learn how to technology may change the workplace of the future.
Imagine what your job will look like in 20 years.

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