Crowne Plaza® Hotels & Resorts announces the openings of six flagship hotels in the US, Europe and China by early 2020. These beacons of the Crowne Plaza brand illustrate the global rollout of new hallmark design innovations and the brand’s latest standards across public spaces, guest rooms, F&B, technology, service and more.
These properties demonstrate the reinvention of one of the world’s largest upscale hotel brands and the continued commitment and investment from IHG® (InterContinental Hotels Group) in building the industry’s leading choice for business-class stays. The new Crowne Plaza flagship of the Americas, Crowne Plaza Atlanta Perimeter at Ravinia reopened in April 2019 following a total transformation, while milestone openings and renovations in Paris, Hamburg, and London will usher in a new era for Crowne Plaza in Europe. Two additional flagship properties are scheduled to open in China by late 2019: Crowne Plaza Shenzhen WECC and Crowne Plaza Wuzhen.
Eric Lent, Senior Vice President, Global Marketing, Upscale Brands at IHG, commented: “From city center business hubs to best-in-class airport hotels, Crowne Plaza is revolutionizing business and leisure travel with incredible momentum. These openings are a significant step toward our goal to be the first and definitive choice for upscale hotel stays around the world.”
Each flagship property will feature new designs for public spaces and guestrooms that are inspired by the continued guest demand for flexible spaces. The lobby design and guestrooms include distinct areas embedded with technology, empowering both guests and locals with the ability to work efficiently and relax on their terms. Select flagship properties will feature the flexible lobby areas featuring on-demand meeting spaces, which were created as the brand found guests wanted greater flexibility when doing business or transitioning to downtime.
Crowne Plaza Global Flagship Properties:
- Crowne Plaza Paris Republique marks the first unveiling of the new fresh and bold vision for the brand in Europe.
- Crowne Plaza Hamburg - City Alsterwill debut a new, flexible lobby experience in October and will be the first Crowne Plaza Flagship in Europe to offer signature guestrooms with distinct spaces for work, relaxation and sleep.
- Crowne Plaza London - Heathrow will undergo significant renovation and will re-open as a new flagship in early 2020.
- Crowne Plaza Atlanta Perimeter at Raviniahas reopened with 495 of the signature and patented WorkLife guestrooms; three restaurants designed in collaboration with Kimpton Hotels & Resorts.
- Crowne Plaza Shenzhen WECC will be a design-forward hotel located near the Shenzhen Boa’an Int’l Airport and next to Shenzhen World Exhibition & Convention Centre, which will be the largest convention centre in the world.
- Crowne Plaza Wuzhen will offer 216 square meters of flexible event space in three meeting rooms, and another 500 square meter banquet room that seats up to 260 guests.
At the end of March 2019 there were 427 Crowne Plaza properties and nearly 120,000 rooms around the world.
