Industry News
Events 101: How to measure the success of your event marketing campaigns
Now is a great time for organizations to promote their products and services with event marketing. With the world open for business once again, consumers are enjoying being active in their communities—and event marketing is an opportunity to meet potential customers where they are and remind them about the great products and services you offer.
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MPI Latin America Advisory Council member Alfonso Ibarra discusses sustainability, the strength of Latin America as a meeting destination and how MPI leaders in Latin America are brought a strong presence to IBTM Americas.
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Oso Trava, a speaker at IBTM Americas on Sept. 14, believes that the more we broaden our field of vision, the more we can identify and change the mental models that limit us.
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At IBTM Americas this week, we spoke with Talita Longuini, assistant managing director of sales - Caribbean and Latin America for Hilton, who shared her insights on the importance of the Latin American market and the brand’s latest developments in the region.
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During her IBTM Americas session on Sept. 13, Liz Whittaker, vice president of creative services for Encore, shared her vision on graphic design and the importance of organizing, prioritizing and promoting the retention of the messages we want to convey to our audience.
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MPI’s Regional Business Exchange series encapsulates the potential inherent in local meetings and events for event professionals.
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When you’re planning an event, you invest a lot of time, energy and resources so that every detail is accounted for. It’s important to make sure the event itself is well-equipped for your attendees, but it’s even more crucial to have a strong event marketing strategy. If you don’t promote your event, how will you have any attendees?
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“That nature of searching, questioning and testing is what I think not only poetry but any craft we pursue through our work, relationships and lives is all about,” says Tucker Bryant, a keynote speaker at IMEX America 2023.
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Nick Santonastasso, a keynote speaker at IMEX America, takes audiences on “an emotional roller coaster of self-discovery.”
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I am grateful for the MPI Foundation scholarships I have been awarded and offer my sincere thanks to the organization for helping me graduate without overwhelming debt.
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