Data: The Key to Great
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Event Data Analysis

Program Overview

This comprehensive three-part course dives deep into the role and significance of data analysis within the meetings and events industry. From understanding relevant data types to applying analytical tools and techniques, participants will gain insight into how data can transform event outcomes and drive success. This course is tailored for professionals keen to harness the power of data in revolutionizing the landscape of meetings and events. Equip yourself with the knowledge and tools to stay ahead in this ever-evolving industry.

Clock Hour Details

Module 1: Introduction to Data Analysis in the Meetings and Events Industry

  • Importance of Data Analysis in the Meetings and Events Industry
  • Types of Data Relevant to Meetings and Events
  • Insight into various data sources within the industry.
  • Overview of diverse data types, including registration data, participant feedback, and social media analytics.

Module 2: Tools and Techniques for Data Analysis in the Meetings and Events Industry

  • Common Data Analysis Tools
  • Techniques for Data Visualization
  • Emphasis on the significance of data visualization for deriving actionable insights.
  • Introduction to various visualization techniques and best practices to effectively narrate data-driven stories.

Module 3: Applying Data Analysis to Enhance Meetings and Events

  • Case Studies and Examples
  • Presentation of real-world instances where data analysis has been effectively employed in the industry.
  • Discussion on specific use cases, like refining meeting logistics and tailoring participant experiences.
  • Strategies for Data-Driven Decision Making
  • Introduction to methods to infuse data analysis into the decision-making framework.
  • Stress on the need for continuous improvements based on data-derived insights.

Instructor: Kyle Jordan, CAE, CEM-AP, CMP, DES

Kyle Jordan, CAE, CEM-AP, CMP, DES serves as the Director of Meetings for The Institute for Operations Research and the Management Sciences (INFORMS) located in Catonsville, MD. In this position he provides overall strategic leadership and execution of the organization’s signature meetings and conferences.

Prior to joining INFORMS, Kyle held leadership positions at the National Confectioners Association (NCA), the Financial Planning Association (FPA) and Synergos Association Management Company. Kyle is a Certified Association Executive (CAE), Certified in Exhibition Management Advanced Professional (CEM-AP), a Certified Meeting Professional (CMP) and a Digital Event Strategist (DES).

He is an active volunteer with several professional associations and organizations and serves as faculty for the International Association of Exhibitions and Events (IAEE) CEM certification programme. In 2022 Smart Meetings Magazine named Kyle one of their Meeting Professionals of the Year.

Kyle received a Bachelor of Art Degree in Political Science and Gender Studies from Valparaiso University, and he has earned a Master of Education from Washington State University and a Master of Science in Human Resources from Western Carolina University. Kyle also completed a Certificate of Meeting Management (CMM) from Meetings Professionals International and the Kelly School of Business at Indiana University.

phone   Contact us: 972-702-3063

Course Registration



Course Dates:

9:00 am - 1:00 pm CST

April 25, 2024 9:00 AM

Members: $305 / Non-Member: $405


September 26, 2024 9:00 AM

Members: $305 / Non-Member: $405


November 14, 2024 8:00 AM

Members: $305 / Non-Member: $405