Event Design Collective
The #EventCanvas is a strategic management template for developing new or documenting existing events and conference models. It's a visual chart with elements describing an event's promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected
How to Register for Courses
You may take any of the courses by selecting Event Design Level 1, Level 2, or Level 3 by clicking the register buttons below each course. To get more details on the differences between each EDC level course, watch a short preview video to your right.
Not ready to register? Take the next step with our One-hour #EventCanvas Design Overview Course, which provides all the comprehensive details you need to get you started towards becoming a certified event designer.
Introduction to Event Design One-Day Training
Experience being in an event design team. Apply the Event Design using the Event Canvas™ Methodology on a case study. Explore Empathy Mapping. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Articulate the change required and then prototype various event designs. Come full circle as a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit.
Two interactive 4 hour introduction sessions of Event Design using the #EventCanvas™ Methodology as a basic skillset, including Stakeholder Analysis, Empathy Mapping, and using the Event Canvas for basic prototyping. After this course, you will have experienced what it’s like to be on an Event Design Team. You will be able to apply the #EventCanvas to articulate how your event can change behavior of the stakeholders.
MPI members can use code LevelUp for discounted tuition. Scholarships are available for financial hardships. Book a time to
chat with EDCo about scholarships or ask questions about the Level 1 program.
Three=Day Certified Event Designer (CED) Training
The Event Design Certificate Program (Level 3) is an immersive three-day training course that will innovate the industry by teaching a systematic 10 step visual approach to event design for meeting professionals. Program participants will learn critical skills that will enable them to design events based on stakeholder needs and then prototype event designs using the #EventCanvas, a strategic management template for developing new or documenting existing events and conference models.
To earn the CED credential, you must complete both parts of the program, detailed below:
Step 1 – Training to achieve the EDC Certificate of Attendance
Step 2 – Application to achieve the EDC Certificate of Achievement and use the CED acronym (CED-Certified Event Designer) as a designation.
Ruud Janssen,
CMM, DES
Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and game changer in the hospitality and meetings & events Industry since 1994. He is founder of the Event Design Collective GmbH (the event design consulting & training firm) with Roel Frissen aimed at creating a common language for meetings & events.
Email: ruud@edco.global
Roel Frissen, CMM
Netherlands based Entrepreneur Roel Frissen, CMM (1974) has been an innovator and entrepreneur in the meetings & events Industry since 1999. He is founder of the Event Design Collective GmbH (the event design consulting & training firm) with Ruud
Janssen aimed at creating a common language for meetings & events.
Email: roel@edco.global
Devon Montgomery Pasha
CMP, CED
"I am forever changed by the experience. Attending the Event Design Certificate program has taken event planning for myself, & my organization to the next level. Whatever type of events you plan, you need to the event canvas in your life."
~ Naomi Love, CED
Program and Events Manager, Stanford University
"The Event Canvas methodology empowers our teams to design and deliver innovative events for all stakeholders of the International Olympic Committee"
~ Panos Tzivanidis
Head of Hospitality, Events & Logistics, IOC - International Olympic Committee