Event Design Certificate Program

Generate valued behavior change for stakeholders through compelling events.

check   CMP Clock Hours: 24



Course Registration   

Virtual Event  

January 12 - 14, 2022 | 8:30 AM - 5:00 PM UTC-4 

Member:  2,250 / Non-Member:  2,750


Program Overview

Immersive 24 hour training program with a 6 months coaching period that will result in proficiency as a facilitator in the Event Design using the #EventCanvas™️ Methodology and obtaining the CED designation (Certified Event Designer). In addition to applying the methodology to an event of your choice, you will be challenged to facilitate and enhance team alignment, prototyping and application of the Event Canvas. Upon completion, you will be equipped to guide a team through the full process enabling you and your team to create impactful events strategically within a set time. 
  • 24 clock hours in CMP-IS Strategic Domain G: Meeting or Event Design

Download EDC Program Factsheet PDF  safety-planning-guide




Course Details

At the completion of the program, you’ll be able to:

Three days of training, corresponding to the three levels of workplace responsibility (coordinate, manage and direct).

Level 1: 

Coordinate - Application of #EventCanvas Basics

#EventCanvas Basic skill set and awareness - Stakeholder awareness, analysis and behavior mapping (Empathy Maps) and basic application of the #EventCanvas to articulate how the event can change the behavior of the stakeholders. Basic skills include the ability to interpret and create an Event Canvas Boundary box and discuss stakeholder needs.

Level 2:

Manage Event Design using the #EventCanvas

Familiarity with the #EventCanvas as a User Interface - Prototyping and application of the canvas to discuss, prototype and make informed decisions using the Event Canvas as a compass for the team to create impactful events with informed team members have used the process previously. Application of the Event Simulator, a toolkit with facilitation cards to enable team collaboration on creating events using the #EventCanvas.

Level 3:

Direct Event Design & Facilitation of a team through the #EventCanvas process

Application of the #EventCanvas as an Experience Interface - Prototyping and application of the canvas to facilitate a team alignment, discussion, prototyping and decision making using the #EventCanvas as a compass for the team to create impactful events. You’ll learn to guide a team through the process, articulate jobs to be done into actionable objectives per participant for event ROI measurement post-event; guide a team through the process and lead the way to a successful design.


Ruud Janssen

Ruud Jansen

Roel Frissen

Roel Frissen

Online Engagement Team

Program co-creators, Ruud Janssen and Roel Frissen will be your trainers for this certificate program. Find out more about Event Model Generation.

The #EventCanvas

The #EventCanvas is a strategic management template for developing new or documenting existing events and conference models. It's a visual chart with elements describing an event's promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behavior changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally, the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of an event.

Upcoming Courses 

2022 Dates Coming Soon!