Transform yourself from meeting planner to event strategist.

Career boosters:

Meeting & Event Strategist

What You'll Learn

  Articulate how—and by how much—your meetings drive growth, efficiency and loyalty for your business and brand

  Implement event measurement programs using proven change management models and key stakeholder support

Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy


  Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive

   Create measurements that actually matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization

   Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events

As an event professional, how do you become not only a key player but a business leader in your organization? By positioning yourself as an event professional who can drive strategy, value and the bottom line. By transforming yourself into a Meeting & Event Strategist. 

With MPI’s Meeting & Event Strategist Certificate Program, you’ll learn how to deliver meetings and events that help your organization achieve business goals and drive efficiencies in the workplace. You’ll develop future-ready skills and expertise required to not only thrive in your organization but actually have a seat at the table.

Through this program, you’ll understand the business value of events and ensure that they successfully achieve objectives, justify costs, and provide authentic and deliberate experiences to attendees. Upon completion, you’ll no longer be a meeting planner; you’ll be an Event Strategist that drives growth and value for your organization, and you’ll be able to communicate that value to leadership.


Participants of this course receive the following after program completion: 

  • Certificate of completion in Meeting & Event Strategist
  • 6 clock hours in CMP-IS Strategic Domain A: Strategic Planning

What Our Attendees Say

"Lori was phenomenal. She addressed the current issues facing our industry and was able to give us examples of how the theories/philosophies have been applied in industry as we embrace Hybrid Events even more."

~ Donna Hodge

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Event Leadership Strategist

Designed for new to mid-level professionals who want to develop and strengthen their unique leadership voice.


Instructor: Lori Pugh Marcum

Lori Pugh Marcum has 18 years of experience in the meetings and events industry on both the planner and supplier sides of the business. As Events Content Director for Path to Purchase Institute, she creates and executes content strategies for all events, awards, and webinar programs. She is an expert facilitator, trainer, and coach with a passion for strategic planning in the meeting and events industry.

Lori formerly served as Head of Meeting Innovation at Meeting Professionals International, where she was responsible for managing event production and speaker management as a part of MPI’s global live and virtual event portfolio.

She spent 6 years at Jacksonville’s PRI Productions as both an event producer and manager of the Event Producer Department. During her time at PRI Productions, she managed events with partners such as THE PLAYERS Championship, Gator Bowl Association, and the Jacksonville Jaguars. Prior to her role at PRI Productions, she was also Special Events Manager for the AAA Five-Diamond resort, Ponte Vedra Inn and Club as well as Events Manager for the Jacksonville Regional Chamber of Commerce.

Lori holds a Bachelor of Science focused in Communications and Advertising from the University of North Florida and a Master’s Degree in Meeting and Event Management from San Diego State University. In 2022, Lori was honored as one of Eventex’s Top 100 Most Influential People in the Event Industry. Additional awards and recognition include MeetingsNet’s 2021 Changemakers and Conventions Magazine’s 22 Millennials to Watch in 2016. She also served as an anchor for MPI’s Global Meetings Industry Day Broadcast from 2019-2021.


phone   Contact us: 972-702-3063

Meeting & Event Strategist

2024 certificate course dates will be announced soon!

Members: $505 / Non-Member: $705