Transform yourself from meeting planner to event strategist.

Career boosters:

Meeting & Event Strategist


What You'll Learn

  Articulate how—and by how much—your meetings drive growth, efficiency and loyalty for your business and brand


  Implement event measurement programs using proven change management models and key stakeholder support


 
Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy

 

  Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive


   Create measurements that actually matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization


   Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events

As an event professional, how do you become not only a key player but a business leader in your organization? By positioning yourself as an event professional who can drive strategy, value and the bottom line. By transforming yourself into a Meeting & Event Strategist. 

With MPI’s Meeting & Event Strategist Certificate Program, you’ll learn how to deliver meetings and events that help your organization achieve business goals and drive efficiencies in the workplace. You’ll develop future-ready skills and expertise required to not only thrive in your organization but actually have a seat at the table.

Through this program, you’ll understand the business value of events and ensure that they successfully achieve objectives, justify costs, and provide authentic and deliberate experiences to attendees. Upon completion, you’ll no longer be a meeting planner; you’ll be an Event Strategist that drives growth and value for your organization, and you’ll be able to communicate that value to leadership.

 

Participants of this course receive the following after program completion: 

  • Certificate of completion in Meeting & Event Strategist
  • 6 clock hours in CMP-IS Strategic Domain A: Strategic Planning

What Our Attendees Say

"Lori was phenomenal. She addressed the current issues facing our industry and was able to give us examples of how the theories/philosophies have been applied in industry as we embrace Hybrid Events even more."

~ Donna Hodge


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Event Leadership Strategist

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Jessie-States

Instructor: Jessie States, CMP, CMM

Jessie States, CMP, CMM, is the Director of the MPI Academy for Meeting Professionals International, where she leads and advances MPI’s professional development strategy, developing and managing MPI’s portfolio of educational products including live and digital events, educational experiences, professional certificate programs and educational partnerships. Jessie has received the Pacesetter Award from the Events Industry Council, an honor that recognizes emerging leaders and industry supporters. She has also earned spots on the lists of 25 Most Influential People in Meetings and Events (Successful Meetings magazine) and Trendsetters (Meetings Today magazine).

 

phone   Contact us: 972-702-3063


Meeting & Event Strategist


REGISTER

 

Course Dates:

9:00 am - 4:00 pm CST


August 18, 2022 (Live-Online)

October 20, 2022 (Live-Online)