Savvy meeting professionals, both planners and suppliers, continuously seek to be on the cutting edge of innovation that provides opportunity, and that’s exactly what MPI will be rolling out at IMEX America 2018. It’s the brand-new Exchange Landscape Tool, a web-based platform that offers precisely targeted, face-to-face meeting opportunities that are mutually beneficial to both sides of the buyer/seller aisle.
The new tool, which was developed with the aid of planner/supplier focus groups, brings vetted planners together for hosted-buyer meetings at a worldwide array of conventions and trade shows.
“It’s a great opportunity for both planners and suppliers to come to a one-stop-shop for a full year of programs with us,” says Audra Nicholson, manager, exchange programs for MPI. “We have got your regional with Plan Your Meetings; we’ve got your domestic national with the World Education Congress and IMEX America; we have got your international with IMEX Frankfurt. So we have a wide range where planners can find their best opportunities throughout the calendar year with this tool.”
The program is made effective by its straightforward ease of use. Just log on to the Exchange Landscape Tool portal on the MPI website and answer a few simple questions, such as whether you’re a planner or supplier, what your geographic area of focus is, what your experience level and buying power is if you are planner. That information will help the MPI staff vet applicants for the hosted buyer programs.
“Whatever their goals are the Exchange Tool finds an event for them,” says Jeff Daigle, creative director, MPI, who is part of the team that made the exchange tool concept a reality.
The MPI sales team will be on hand at Booth B128 to demonstrate the platform.