Event Design Certificate Program

 

 

Event Design Certificate
Event Design Certificate
Event Design
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Design Your Event Canvas.
Gain Skills in Visual Event Planning.

The Event Design Certificate Program is an immersive three-day training course that will innovate the industry by teaching a systematic 10-step visual approach to event design for meeting planners. Program participants will learn critical skills that will enable them to design events based on stakeholder needs and then prototype event designs using the #EventCanvas, a strategic event management template for developing new or documenting existing events and conference models.

 

Participants of this course receive:
24 clock hours in CMP-IS Strategic Domain G: Meeting or Event Design

Member: $2,000 / Standard: $2,500

 


 

Course Dates Coming in 2020-2021

29-31 Aug 2019

University of Amsterdam

9-11 Jan 2020

SDSU, San Diego, CA, USA

28-30 Jun 2020

Stockton University, Atlantic City, NJ

15-17 Aug 2020

Concordia University Montreal, Canada

27-29 Aug 2020

University of Amsterdam

7-9 Jan 2021

SDSU, San Diego, CA, USA

24-26 Jun 2021

Stockton University, Atlantic City, NJ

19-21 Aug 2021

Concordia University Montreal, Canada

26-28 Aug 2021

University of Amsterdam

 

What You'll Learn

Three days of training, corresponding to the three levels of workplace responsibility (coordinate, manage and direct).


Level 1:
 

Coordinate - Application of #EventCanvas Basics

#EventCanvas Basic skill set and awareness - Stakeholder awareness, analysis and behavior mapping (Empathy Maps) and basic application of the #EventCanvas to articulate how the event can change the behavior of the stakeholders. Basic skills include the ability to interpret and create an Event Canvas Boundary box and discuss stakeholder needs.


Level 2:

Manage Event Design using the #EventCanvas

Familiarity with the #EventCanvas as a User Interface - Prototyping and application of the canvas to discuss, prototype and make informed decisions using the Event Canvas as a compass for the team to create impactful events with informed team members have used the process previously. Application of the Event Simulator, a toolkit with facilitation cards to enable team collaboration on creating events using the #EventCanvas.


Level 3:

Direct Event Design & Facilitation of a team through the #EventCanvas process

Application of the #EventCanvas as an Experience Interface - Prototyping and application of the canvas to facilitate a team alignment, discussion, prototyping and decision making using the #EventCanvas as a compass for the team to create impactful events. You’ll learn to guide a team through the process, articulate jobs to be done into actionable objectives per participant for event ROI measurement post event; guide a team through the process and lead the way to a successful design.


Onsite Engagement Team

Program co-creators, Ruud Janssen and Roel Frissen will be your trainers for this certificate program. Find out more about Event Model Generation.

 


The #EventCanvas

The #EventCanvas is a strategic management template for developing new or documenting existing events and conference models. It's a visual chart with elements describing an event's promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behavior changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally, the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of an event.

 

 

Event-Design

January 9 - 11, 2020 
San Diego, CA

REGISTER


June 25 - 27, 2020 
Atlantic City, N.J.

REGISTER

 

August 15 - 17, 2020 
Montréal, Canada

REGISTER

 

August 27  -29, 2020 
Amsterdam, The Netherlands 

REGISTER

 

Certificate Courses Scholarships 
The MPI Foundation provides MPI members with professional development opportunities through grants and scholarships. We have scholarships available for all of our certificate courses. 

LEARN MORE

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