Meeting & Event Strategist Certificate Program

Transform yourself from meeting planner to event strategist. 

check   CMP Clock Hours: 6

check    Members: $499 / Non-Member: $699


Program Overview

As an event professional, how do you become not only a key player but a business leader in your organization? By positioning yourself as an event professional who can drive strategy, value and the bottom line. By transforming yourself into a Meeting & Event Strategist. 

With MPI’s Meeting & Event Strategist Certificate Program, you’ll learn how to deliver meetings and events that help your organization achieve business goals and drive efficiencies in the workplace. You’ll develop future-ready skills and expertise required to not only thrive in your organization but actually have a seat at the table.

Through this program, you’ll understand the business value of events and ensure that they successfully achieve objectives, justify costs, and provide authentic and deliberate experiences to attendees. Upon completion, you’ll no longer be a meeting planner; you’ll be an Event Strategist that drives growth and value for your organization, and you’ll be able to communicate that value to leadership.

Course Details

At the completion of the program, you’ll be able to:

  • Articulate how—and by how much—your meetings drive growth, efficiency and loyalty for your business and brand.
  • Implement event measurement programs using proven change management models and key stakeholder support.
  • Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy.
  • Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive.
  • Create measurements that actually matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization.
  • Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events.

As technology, globalization and new generations continue to evolve the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. This program will help you understand the value that your meetings drive for your business, and more importantly, you’ll be able to articulate that value to senior members of your organization.

Understanding and demonstrating the role meetings play in driving growth and effectiveness is crucial to producing better, more strategic events. Profitable meetings and events motivate businesses to look at their meeting managers as essential players on senior leadership teams. 

Participants of this course receive: 

  • Certificate of completion in Meeting & Event Strategist
  • 6 clock hours in CMP-IS Strategic Domain A: Strategic Planning




    "Lori was phenomenal. She addressed the current issues facing our industry and was able to give us examples of how the theories/philosophies have been applied in industry as we embrace Hybrid Events even more."

    - Donna Hodge

    Jessie States

    Jessie States, CMP, CMM


    Jessie States, CMP, CMM, is the Director of the MPI Academy for Meeting Professionals International, where she leads and advances MPI’s professional development strategy, developing and managing MPI’s portfolio of educational products including live and digital events, educational experiences, professional certificate programs and educational partnerships. Jessie has received the Pacesetter Award from the Events Industry Council, an honor that recognizes emerging leaders and industry supporters. She has also earned spots on the lists of 25 Most Influential People in Meetings and Events (Successful Meetings magazine) and Trendsetters (Meetings Today magazine).

    Course Registration     

    December 29, 2021

    Live Online
    9:00 am – 4:00 pm | Central Time